CHANEL INTERSTELLAR
DIGITAL CAMPAIGN Assistant Art Director
During the launch of the Chanel Interstellar Capsule Collection of watches, Random Studio spearheaded the development of a digital campaign for haute horlogerie. As Assistant Creative Lead, I played a pivotal role in conceptualizing and designing a series of avatars inspired by the collection’s innovative designs. Though the campaign ultimately manifested as a simple image, its creative journey was expansive, featuring a myriad of avatars meticulously crafted to echo each watch’s unique aesthetic. My focus centered on crafting dynamic poses and designing bespoke skins for each avatar, ensuring alignment with Chanel’s creative vision.
The CHANEL Interstellar Capsule Collection draws inspiration from the realms of science fiction, space exploration, and temporal adventures. Channeling these themes, the CHANEL Watch Creation Studio reimagined iconic timepieces such as the J12, PREMIÈRE, BOY·FRIEND, and CODE COCO, incorporating pixelated motifs, circuit board designs, phosphorescent effects, star charms, and even a 3D robot. Through our digital campaign, we aimed to capture the essence of this futuristic collection, offering a glimpse into Chanel’s visionary world of horological innovation.
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