FOAM TALENT CALL 2025
OPEN CALL VIDEO
Art Direction and Graphic Design
Foam is the Amsterdam Photography Museum, and since 2007, the Foam Talent Call has been central to the museum’s mission to scout, present, and support new generations of image-makers worldwide. As Foam’s biennial look at the global photographic community, the program highlights emerging voices and offers a platform for their work.
In collaboration with Wieden+Kennedy Amsterdam’s Design Department, we created the graphic and motion design for the 2025 Foam Talent Open Call, developed in parallel with a larger rebrand of Foam Talent led by W+K.
Our concept presented the open call as a visual essay: images flickering across the screen in dialogue with the messaging, where words and visuals informed one another to build a clear, globally accessible narrative. Working closely with the motion designer, we defined a movement direction that emphasized rhythm and pacing, creating momentum and energy while clarifying key information.