THE BODY SPACE
POP-UP STORE FOR MUGLER IN LONDON’S SELFRIDGESExperience Designer, Writer and VO
The Body Space is a multi-sensory pop-up store for Mugler. In celebrations of the 30th anniversary of Mugler’s iconic scent Angel, Random Studio created a pop-up that blends fragrance and fashion at the Cornershop in London’s Selfridges.
Amplifying Mugler’s signature emphasis on volume and proportions, the pop-up is made up of giant fragments of a woman’s body that break up the space into a variety of retail experiences.
SYNESTHESIA CHAMBER
In the realm of this dynamic multi-sensory pop-up boutique, my focal point was crafting the experiential essence within: the synesthesia chamber.
Nestled within this space stood a striking sculpture, serving as the focal point for an auditory journey centered around Mugler Angel perfume. Equipped with sensors, the sculpture engaged with visitors, drawing them closer with its enticing dialogue and guiding them towards an olfactory climax where the fragrance awaited release.
This amalgamation of light, sound, and scent enveloped visitors in the enchantment of Angel eau de parfum. A melodic soundscape, reminiscent of sirens’ calls, beckoned guests into the space, guiding them towards the illuminated scent sculpture. My task involved crafting and recording the sculpture’s voice, tailoring each utterance to correspond with the visitor’s proximity, resonating with the timeless allure of the Mugler woman.
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