TEIGETJE AND WOELRAT
BRANDING AND CAMPAIGN
Art Direction, Graphic Design, Styling
Teigetje & Woelrat occupy a singular place in Dutch cultural history. More than designers, they are living icons whose lives have unfolded at the intersection of literature, fashion, and queer resistance. As the lifelong companions of writer Gerard Reve, they became central figures in one of the Netherlands’ most influential artistic constellations—blending domesticity, devotion, and self-fashioning into a shared artistic practice. Since 1972, their label has carried that spirit forward: clothing as storytelling, craftsmanship as a form of intimacy, garments that quietly echo a life lived between myth and everyday tenderness.
Working with Teigetje & Woelrat meant entering this world with care.
For this project, I helped shape a new visual narrative that honours their legacy while opening space for fresh interpretations. I collaborated closely with the label on the art direction and styling of the photoshoots, developing compositions, gestures, and atmospheres that speak to their cult sensibility—warm, mysterious, and unmistakably personal.
Beyond the shoot itself, I took charge of editing the imagery and crafting a renewed brand identity, building a cohesive visual language that mirrors the texture of their history: the softness of handmade garments, the theatricality of their presence, the quiet radicality embedded in their story. Each image is treated almost like a chapter—framed, lit, and toned to evoke a cinematic intimacy, where the boundary between portrait and narrative gently blurs.
The resulting series is both homage and evolution:
a contemporary reading of Teigetje & Woelrat that preserves their literary, queer, and cultural heritage while projecting the label into its next chapter.